TUI Group is a German global tourism platform company that covers the entire tourism value chain. It wanted to offer personalized experiences to travelers based on their previous choices or even when visiting the company website for the first time. It used machine learning (ML) models to help create individualized experiences but found that it took too much time to develop those models.
By working with AWS Partner Data Reply, it was able to accelerate the speed of creating and deploying ML models and provide greater personalization. This delivered:
- €7 million increased revenue in the first year
- 75% decrease in data scientist onboarding time
- 66% reduction in average ML model training time